The mission of ABT Molecular Imaging is to enable the global expansion of PET imaging through the use of their BG-75 Biomarker Generator. The "Dose on Demand" BG-75 provides access to biomarkers when and where they're needed. ABT was in need of a responsive site that matched the innovation and quality of their product.
ABT approached Pyxl in need of a website redesign that would highlight their sleek "Dose on Demand" biomarker generator while simultaneously serving as an educational tool about their technology and its impact on expanding global access to PET imaging.
Pyxl incorporated original photography of the BG-75, a responsive design, large calls-to-action and an animated infographic to create a visually pleasing, informative and interactive site.
Additionally, leveraging our experience in the PET industry, conducting deep research into biomarker generator technology and leading many discussions with the ABT team about their goals, Pyxl created a motion graphics video that simply and effectively communicates the impact of ABT's mission and product.