Delta Dental of Arizona, the leading dental benefits provider in Arizona, approached Pyxl in need of a unique and fresh approach to their 2012 annual report.
The goal of the report was to display Delta Dental of AZ's achievements from 2012 while also showcasing the company's 40 years of excellence in a more visual and entertaining platform than is custom for traditional annual reports. Pyxl worked closely with the DDAZ team to highlight the organization's growth, community involvement and rich history through both intriguing copy and energizing designs. Both the content and design incorporated a “Top 40” music theme, paralleling the company’s 40 years of success in the dental benefits industry.
The creative and engaging report won a 2013 Platinum MarCom award.