We redesigned the Generations OBGYN website to reorganize the site, create a better user experience and help guide users to calls to action that lead them to make an appointment. We essentially built three sites into one to accommodate the three separate parts of their practice: Generations OBGYN, Regenerations Cosmetic Medicine and the Institute for Female Pelvic Medicine.
Generations is a multi-generational practice caring for women of all ages. The practice has been a staple of the Knoxville community for over 25 years, so we wanted to make sure that was communicated through their web presence. Generations wanted to maintain their existing look and feel, so we took what they had and updated it. We enhanced colors and used new, original photography wherever possible to help tell the story of Generations.
Using the existing copy from their old site, we built in SEO to increase the organic search results. We also built their sites into a Content Management System. Previously, Generations did not have the ability to update their site with even the smallest changes. Now, with a custom-built CMS, their team will have complete control of the updates for their site and can make changes as often as they would like.
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